Macarbox will take part in AICC ( the Independent Packaging Association) Spring Meeting that will run over a 3-day period from Monday, April 16 to Wednesday, April 18 in Phoenix, Arizona, USA. The meeting will kick off with a General Session on Monday afternoon with a keynote presentation given by John Rossman, former Amazon executive and expert on Digital Disruption, followed by a presentation from Matt Elhardt, Vice President, Business Development, Fisher International, Inc., who will talk about the rapid growth of e-commerce and its growing impact on the U.S. corrugated, containerboard, paperboard and recycled industries. Monday’s session will conclude with a supplier panel discussion on the “Disruptive Forces facing the Global Containerboard Market” now and in the future. On Tuesday, April 17, the General Session will feature Douglas Stephens, Retail and Consumer Futurist who will discuss the future of brick and mortar stores with “Re-engineering Retail: The Future of Selling in a Post-Digital World.” This presentation with be followed by an interactive workshop session on “The Five Elements of Remarkable Customer Experiences.” The meeting will close with a “Supplier Innovations Showcase” during the Wednesday general session where Macarbox will present its new disruptive Digital Cutting Technology. Then, Ed Rensi, former McDonalds’ CEO, Philanthropist and Race Car Enthusiast will wrap-up with a once-in-a-lifetime speech that promises to be both inspirational and poignant—certainly a not-to-miss session.